Performance-driven marketing executive, cultural strategist & creative.
Champion
Integrated Campaign Management / Talent Booking / NIL StrategyMarvin spearheaded Champion's groundbreaking NIL ambassador program, signing 12 female collegiate athletes to multi-year marketing deals. He also introduced Saweetie as the brand's first-ever Global Culture Consultant, integrating her influence within a female empowerment campaign.
Gatorade
Integrated Campaign Management / Music Supervision / Content StrategyMarvin orchestrated the creation of original music with artists SAINt JHN and London On Da Track, spearheading Gatorade’s dynamic multi-channel media campaign for the launch of their new energy drink, Fast Twitch. He strategically led a comprehensive content creator strategy, effectively activating the campaign across major tentpole events in partnership with the NFL, NBA, WNBA, and MLB.
Origins x Erewhon
Creative Direction / Production / Experiential Marketing As the Creative Director of the Origins x Erewhon skincare launch, Marvin designed and produced an intimate experience for LA based media and creators. The creative direction and design elements came to life in a bespoke garden oasis to celebrate the launch of the Mega-Mushroom Skincare line and Erewhon juice.
![Approved lifewtr[40].ai.jpg](https://images.squarespace-cdn.com/content/v1/63c31d582233e07d3c57bce5/88218658-206a-4522-8fb5-1bebf1c3d92b/Approved+lifewtr%5B40%5D.ai.jpg)
LIFEWTR
Talent Partnership / Content Strategy / Experiential MarketingLIFEWTR’s talent partnership with music superstar Doja Cat, was led by Marvin. He delivered a multi-faceted campaign that included limited edition bottles, augmented reality art installations, music video placements, and a fan sweepstakes, all aimed at building LIFEWTR’s presence on social media surrounding the 'Planet Her' album launch.
T-Mobile
Entertainment & Sports Marketing / Talent Booking / Integrated Campaign Management