T-Mobile Entertainment
Serving as T-Mobile’s strategic agency partner, Marvin played a critical role in directing the brand's Un-carrier repositioning efforts within the entertainment industry. He led the management of T-Mobile’s extensive partnerships across entertainment and sports properties, including significant relationships with Live Nation, AEG, MGM, MLB, NBA, Blizzard Entertainment, and Dick Clark Productions.
Under his leadership, T-Mobile orchestrated impactful talent partnerships with renowned artists such as Justin Bieber, Ariana Grande, Post Malone, J Balvin, Shakira, Nicki Minaj, Macklemore, Ke$ha, Zedd, Tiesto, Above & Beyond, The Jonas Brothers, and DJ Khaled among others.
His leadership drove numerous high-profile initiatives, including U.S. tour and festival activations, livestream productions, and media integrations at major music award shows. Notable projects under his guidance included unique brand experiences at the T-Mobile Arena in Las Vegas and fan-centric events at T-Mobile Ballpark in Seattle.
Marvin’s industry expertise and deal making prowess were instrumental in orchestrating some of the most significant moments in T-Mobile’s history, effectively securing the brand’s prominent place within the entertainment industry.
Client: T-MobileAgencies: PMK*BNC and 160over90Talent: Justin Bieber, Ariana Grande, Post Malone, J Balvin, Shakira, Nicki Minaj, Macklemore, Ke$ha, Zedd, Tiesto, Above & Beyond, The Jonas Brothers, and DJ Khaled
