LIFEWTR x Doja Cat
Marvin strategically guided LIFEWTR into a talent partnership with Doja Cat to engage their "creative generation" audience through art-infused initiatives across social media and IRL experiences. The partnership featured limited edition LIFEWTR bottles that were integrated into the creative visuals of Doja Cat’s 'Planet Her' project, alongside interactive AR murals across the U.S. to engage fans in a novel and immersive way.
These art-focused activations not only increased brand visibility but also enhanced customer interaction, leading to significant media coverage with over 540 million media impressions. Additionally, the campaign contributed to a 20% increase in followers on LIFEWTR’s Instagram account, showcasing Marvin's ability to fuse celebrity influence with innovative marketing strategies to drive both engagement and brand growth.
Client: LIFEWTRAgencies: Noun, Golin, CLSTalent: Doja Cat
