LIFEWTR Life Unseen

Marvin helped LIFEWTR be an authentic voice and ally, laying the groundwork for the brand’s fight for fair representation within the arts. The team’s efforts demanded a heightened level of sensitivity, care and seriousness in creating the brand’s first-ever influencer program - driving cool-factor & brand badge value among the Creative Generation, through the People, Places, and Things shaping culture.

Marvin led a team working with 20 creatives across music, visual art, film and fashion to help bring their passion-projects to life through funding and storytelling. Each artist was honored with their own LIFEWTR label - the 20 bottle limited-edition series was seen across the country telling their unique stories. “You can’t be what you can’t see.” His team produced over 30 IRL & digital activations during Black History Month, Women’s History Month, Pride, and AAPI Heritage Month - achieving 56M impressions with over 50 media placements garnering 572M media impressions.

Although the campaign over performed every set KPI in 2021, the impact LIFEWTR had on culture is weighed by the intangibles; the relationships built across influencer communities, the voices they amplified, and the authentic moments LIFEWTR created. No other brand could have achieved this quite the same way as LIFEWTR.