Fast Twitch - A New Energy Drink From Gatorade

Marvin harnessed his extensive music industry expertise to lead a collaboration with artists SAINt JHN and London On Da Track, producing an original track that became the centerpiece of the Fast Twitch campaign launch. As team lead, he adeptly managed talent partnerships, music supervision, and licensing, ensuring a cohesive execution across TV and digital platforms.

The campaign's launch utilized a multi-channel strategy, notably featuring a TikTok sweepstakes during the Super Bowl. Marvin also orchestrated a year-long content creator strategy, capitalizing on major sports culture events such as the Super Bowl, MLB All-Star, WNBA All-Star, and NBA Playoffs. This strategy engaged over 25 influencers, athletes, and content creators, generating over 5 billion media impressions.

Additionally, Marvin directed the talent booking for the current 2024 Fast Twitch TVC and Digital Campaign, further enhancing the product's market presence and strategically positioning Fast Twitch as a leader within sports culture.

Client: Gatorade

Agencies: Noun, Big Spaceship, ICF Next

Talent: SAINt JHN, London On Da Track, Adam W, Jenna Bandy, Stephanie Ergemlidze, Lolo Fitzmo, Rico Alvarez, Cash Nasty, The Bat Boys, Adrien Nunez, and Carson Roney